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30 aprile 2004
Advertising e propaganda
Posters, despite their considerable cost, are the best form of propaganda, and in relation to their cost a cheap method of advertising.
Posters with text give a brief summary of a meeting and acquaint the reader with the goals of the speaker. It is well known that our textual posters have their own style, such that the attentive observer recognizes from a distance that it is something from the Nazis. Large posters in red must be designed so that they stand out on the poster pillar. A small poster is ineffective, and not in keeping with the significance of our movement. No one reads a poster stuffed with text. The top must be clear enough to draw attention. The bottom must also catch attention. The swastika should be used sparingly at first, particularly in middle class districts.
The headline must be large; it should dominate the poster. In general, only the name of the party should be emphasized in the text. The text should, as already mentioned, be short and make the meeting topic clear. A mention of our press is also appropriate.
Effective posters emphasize words that create a certain mood and can be noticed from a distance.
A good example was the familiar large poster of Gau Greater Berlin: Heil Kaiser Dir!, that had great success because it appeared at the right time (27. January) and at the right places in the proper size.
We are preparing examples of good posters and an article titled "Posters and leaflets from idea to reality."
The text poster fulfills its purpose when, besides the already-mentioned clear content, there is sufficient time to read it. If not, the picture poster is better. The effect of the picture poster lies with its capacity to be understood at a glance, to get across the spiritual attitude instantly, whereas the text poster needs a certain time to read and a longer time to think about. The hurried city-dweller does not have much time. Mostly, he only catches a quick look at a poster while walking past. The picture has to instantly say at a glance everything that a longer text poster says. Herein lies the difficulty. It is hard to find a riveting picture with a few catchy words. There aren't many Mjšlnirs [a leading Nazi artist]. For us, the picture poster is simply a question of money. Here too we are limited by financial weakness.
Da una traduzione inglese del pamplet Moderne politische Propaganda di G. Stark (Munich: Verlag Frz. Eher Nachf., 1930), prodotto dal Reichspropaganda-Abteilung di Goebbels. Il testo è tratto dal German Propaganda Archive del Calvin College di Grand Rapids (Minnesota). La foto è stata scattata il 30 aprile 2004 a Milano (clicca sull'immagine per ingrandirla).
Divagazioni, citazioni e illustrazioni.
Dicembre 2003 e prima > I complici di Calisto. Gasp! Ciampi non firma. Frasi celebri. Gasp! Ciampi firma la legge. L'incompreso.